Practice Advantage

Use It or Lose It Marketing Campaigns with Shelby Wade

Episode Summary

The end of the year is fast approaching and patients don't know their vision and medical benefits are about to expire and reset. Marketing to these patients is critical to our end of year success.

Episode Notes

In this episode, I sit down with PECAA's Marketing Member Business Advisor, Shelby Wade, to discuss the importance of launching a 'Use It or Lose It' campaign to drive more patient exams into your office.

Key Takeaways:

  1. Overall, it's important to follow a yearly marketing calendar with each quarter focusing on a different type of campaign. The end of the year is great for a "Use It or Lose It" campaign.
  2. Use It or Lose It is powerful because it reminds patients they have benefits to use and that they are likely to "lose out", which plays into human psychology. Preventing loss is an incredibly powerful driver of action.
  3. Use your practice management platform to identify the patients who have not been in to see you. Selectively communicate with/ market to them for this campaign.
  4. Use all avenues available to you for this type of campaign: website pop ups, email communications, social media, practice texting, online advertising/ Google Ads, PECAA Ads - even more traditional forms of advertising to those patients for which it works.
  5. All content should have a call to action - a specific action item you want them to take after consuming your marketing materials. A great option is "There's No Better Time Than Now To Take Advantage of Your Vision Benefits. Schedule Your Appointment Online Today."

What Shelby is Listening To:

** Don't miss out on an extra $5 rebate for all commercial VSP Eye Exams extended through December 31, 2024. Earn up to an additional $15,000 in 2023 and up to $30,000 in 2024. Visit www.pecaaexamrebate.com now!**