Practice Advantage

The Practice Efficiency Series Part 6: E-Commerce for Glasses and Eyewear

Episode Summary

In Part 6 of the Practice Efficiency Series, we focus on leveraging e-commerce solutions for glasses and eyewear and how it can build efficiency into your practice.

Episode Notes

In this episode, we sit down with Dermot Walsh, Chief Revenue Office of Ocuco to discuss the power of e-commerce for glasses and eyewear and how an efficient practice can increase your capture rate and eyewear sales. 

Key Takeaways:

1. Patients want to be empowered and knowledgeable when it comes to purchasing your treatment plan. They will be doing research at home before stepping foot in your practice.
2. Patients want an e-commerce solution and offering one improves the patient experience significantly. When they have a great patient experience, they are more likely to purchase from you.
3. Integration is key. Get your team on board with integrating the solution and then market/ communicate your new capabilities to your patients, both via your marketing and patient communication tool as well as communicating it in office.
4. Patients want to be able to purchase multiple pairs for multiple outfits, just more on their terms.

What Dermot is reading:

• The President's Daughter by James Patterson and Bill Clinton
• Losing My Virginity by Richard Branson
• Undisputed Truth by Mike Tyson

To learn more about HEA's Program with Ocuco, contact a Solutions Specialist at 800.959.2020, Option 3.