Practice Advantage
Technology, Business, and Leadership Lessons with Dr. Patricia Poma
Episode Summary
Growing a successful practice takes time, energy, and work. Adding new technology and services is critical, yet passion and systems are required to make it successful. Dr. Patricia Poma shares her strategies for success including growing Newton's Sequel Lenses.
Episode Notes
Our guest is Dr. Patricia Poma, industry expert, consultant, and known for her success in private practice. In this episode, we discuss leadership lessons for practice growth, strategies for success implementing new technology like Sequel and Neurolenses, and the PECAA Annual Meeting.
Key Takeaways:
- Success in private practice depends on your own willingness to grow and change on a personal and professional level first. Where do you want to go? What do you want your practice to be at the end of your career?
- Optometry used to be a profession where you had to be all things to all people. Now the opportunities are so significant in specialty areas that focusing on what you're best at is key to success.
- People are key to success. Know who they are and what they're best at. Empower them to find their happiness and best performance in the practice and don't hesitate to let them go if they're not the right fit.
- Don't add technologies or services just because everyone else is doing it. Know your patient base and what they need. Understand what you are passionate about and/or what your associate doctors are passionate about. Make a strategic and informed decision and run with it.
- Sequel and Neurolenses have played a key role in taking care of Dr. Poma's patients - creating an incredibly comfortable visual experience. The life changing stories patients have shared make it easy for doctors and staff to tell the story to patients.
- Adding anything new can be daunting, especially if it requires significant cost to the patient. It takes building momentum to be successful. Accept getting many no's before you get the yes's but those yes's lead to more as time goes on.
What Patricia is Reading:
Practice Advantage Reading List
**Don't miss out on an extra $15 rebate for all commercial VSP Eye Exams now thru the END of 2027! Visit www.pecaaexamrebate.com now!**