Practice Advantage
Out-Market Your Competition with Randy Bunka and Saul Alvarez
Episode Summary
The biggest players in eye care and other industries are out-marketing the small businesses by leveraging big data and AI. This episode shares how you can compete in marketing to new patients in your community.
Episode Notes
On this episode, we sit down with the masterminds behind midbrain, Randy Bunka and Saul Alvarez, to discuss the tools that big box stores and e-commerce platforms and how independent eye care professionals can take advantage of them to drive new patients into their practice.
Key Takeaways
- The average practice loses at least 10% of their patients each year. Marketing to new patients in new markets is critical just to stay flat as a business, much less grow.
- The big players are leveraging big data and AI, based around who the patient is, what they're looking at, when they're looking at it, to market to new potential patients successfully.
- Re-marketing is incredibly effective. We don't always know when the consumer is in the awareness phase of the customer journey. Re-marketing keeps your product and service front and center so they know where to turn when they're ready to purchase.
- The most effective marketing is targeted - towards multiple categories of patients, but individuals who are most likely to access your services.
- PECAA Ads allows independent practices to leverage the big data and AI to drive re-marketing display ads to new patients in your community. Learn more today!
What Saul is reading: