Practice Advantage
Live from Vision Expo West – Driving Patient Outcomes with Neurolens with Pierre Bertrand and Brant Southwell
Episode Summary
Neurolens provides life changing improvements in symptoms of binocular vision dysfunction. In this episode, they share more about their new device, N3.
Episode Notes
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In this episode, I sit down with Brant Southwell and Pierre Bertrand of neurolens to discuss implementation of their newest technology, N3. N3 takes the neurolens measuring device into virtual reality and streamlines the doctor's use of the platform.
Key Takeaways:
- Business innovation is driven by observing the needs and painpoints of your customers. Neurolens' newest measurement device was built on the most experienced pain points and opportunities of patients and doctors.
- The new N3 device moves out of pre-testing into the exam room and is to be used while the patient is waiting for the doctor. The VR based platform makes testing and patient education easier.
- The new VR platform has resulted in 80% of patients wanting to learn more about neurolens, driving the conversation forward and making it easier to have patients fulfill their neurolens prescription.
- To improve capture rate, position neurolens as a medical device and help the patient connect the solution with the personal and psychological impacts of their symptoms in their day-to-day lives.
What Brant & Pierre are reading: