Practice Advantage

Live from the PECAA Annual Meeting in Nashville - Build a Brand People Love with Kevin Wilhelm

Episode Summary

Practices that build a brand people love drive greater patients and higher success. Kevin Wilhelm shares how we can build a practice brand that matters.

Episode Notes

In this episode from the PECAA Annual Meeting, Marketing4ECPs President Kevin Wilhelm shares strategies for building a practice brand your patients will love and pay more for. . 

1. A commodity is something purchased solely on price and convenience.
2. Brand loyal customers pay 20% more on average for the same product.
3. Be unique - own a single idea and be better at it than anyone else. 
4. Be memorable
5. Focus, Focus Focus

Wish you were in Nashville? Mark your calendar for next year's meeting in Las Vegas April 29th to May 1st, 2024!