Practice Advantage

Culture for Cold Starts with Davis Capaccioli, OD

Episode Summary

As discussed often on the Practice Advantage podcast, culture is critical for small business success. It is especially true for Cold Start practices. Dr. Davis Capaccioli, owner and founder of Peak Eyecare in Durango, CO shares how to build the culture you want.

Episode Notes

In this episode, we sit down with Dr. Davis Capaccioli, owner and founder of Peak Eyecare to discuss the culture strategies helping him build his one-year old Cold Start practice. 

Key Takeaways:

  1. Davis's One-Year Cold Start Lessons learned:
    1. Make yourself available to patients to grow your practice. Efficient and optimized is great but not at the expense of being available for new patients.
    2. Patients will pay more for higher quality products especially with a story
    3. Don't burn out team members all for the sake of being lean and mean
  2. Culture matters because the amount of time the patient spends with the doctor is less than they spend with the rest of the team.
  3. Emphasizing core values, daily reminding of core values, celebrating living out the core values and encouraging them members to call out others helps drive a strong and great culture.
  4. Every team meeting includes a “Values Moment” in which the owner and team members highlight others for living out the core values with a patient in the last month.

What Davis is reading: